Cookies Policy
Cookies are small text files stored on your device when you visit a website. We use them to make the site work, and — only with your consent — to measure performance and deliver relevant advertising. Analytics and marketing cookies are not set until you opt in via our cookie banner.
You can change or withdraw your consent at any time using the control (also in the footer of every page). You can also block or delete cookies in your browser settings, though some site features may then not work. So that we can demonstrate your consent, each choice you make is recorded with the policy version, the time, the page you were on, your IP address and browser type.
Strictly necessary
Always active — no consent requiredEssential for the website and secure booking to function. These do not require consent and cannot be switched off.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| __stripe_mid, __stripe_sid | Stripe | Secure payment processing and fraud prevention on the booking checkout. | Session – 1 year |
| ps-consent | Premier Snag | Remembers your cookie choices and the version of this policy you agreed to, so you are not asked again (also kept in your browser's local storage). | 180 days |
Analytics
Set only with your consentHelp us understand how visitors use the site so we can improve it. Provided by Google Analytics 4 (page statistics) and Microsoft Clarity (anonymised session replays and heatmaps). Not set unless you allow analytics cookies.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users to measure site usage. | 2 years |
| _ga_PGT90MZGEW | Google Analytics | Persists the GA4 session state. | 2 years |
| _clck | Microsoft Clarity | Identifies your browser across visits for Clarity's anonymised session replays and heatmaps. | 1 year |
| _clsk | Microsoft Clarity | Links the pages you view into one Clarity session. | 1 day |
Marketing & advertising
Set only with your consentMeasure our advertising and show you relevant ads. Provided by Google Ads and the Meta (Facebook) Pixel. Not set unless you allow marketing cookies. If you allow marketing cookies, we also report conversions (bookings and enquiries) to Meta from our server, including your contact details in hashed (SHA-256) form rather than as plain text, so that Meta can match them to an ad click.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion linker — attributes ad clicks to conversions. | 90 days |
| IDE, test_cookie | Google / DoubleClick | Ad measurement and remarketing. | Up to 13 months |
| _fbp | Meta (Facebook) | Identifies your browser for ad delivery and measurement (Meta Pixel / Conversions API). | 90 days |
| _fbc | Meta (Facebook) | Stores the ad-click identifier (fbclid) for attribution. | 90 days |
Third-party tags & questions
We use Google Tag Manager to load the analytics and marketing tags listed above. These third parties (Google and Meta) may process your data as described in their own privacy policies. To opt out of interest-based advertising you can also use resources such as youronlinechoices.eu. Questions? Contact us at info@premiersnag.co.uk.